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Marketing

The Marketing specialization will provide you with the framework to create, communicate and deliver value to internal and external customers around the world.

Through cases and discussions, you will learn how to capture marketing insights, build strong brands, develop marketing strategies, and manage sales at home and globally.

In marketing you must choose between boredom, shouting and seduction. What will you do?

- Roy H.Williams

Especially, with overseas exchange program, you can have the ability to broaden business knowledge as well as working techniques in today’s multinational working environment.

The solid foundation you gain with us will open up career opportunities in product development, market research, customer service, public relations, advertising and social media marketing. 

In the workplace, you will apply your knowledge to create the right competitive advantage to ensure your company’s sustained growth
 
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