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Sinh viên ERC tham quan thực tế tới công ty mỹ phẩm LG-Vina

ERC students had a chance to visit the largest branch of LG-VINA Cosmetics in Ho Chi Minh City. Beginning with an insightful presentation from the HR Department, students discovered more information about this Korean company such as its history, operations & distribution channels, product categories and especially its core value (FAST LG).

Following this, the Marketing Manager used “The history of WHOO” as a case study to help students understand how this premium product line was launched for the first time in Vietnam 10 years ago. Students learned how it survived to become the symbolic product of the company through its brand identity, concept, features and price. Besides, students also learned about other super premium, premium and mainstream product lines of the company.


The visit ended with a guided tour around the office to see the working environment and working culture of this corporation. Thank you to all the management and staff at LG-VINA Cosmetics for your hospitality and professionalism, we look forward to a continued collaboration!

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